The Direct-To-Consumer (DTC) Opportunity: Leveraging DTC In Your Omnichannel Strategy

This event occurred on Tue, Sep 28, 2021

Bounteous is joined by experts in commerce from Mars Wrigley with special guests from Forrester to discuss key considerations brands need to keep in mind while developing their DTC strategy.

Bounteous was joined by experts in commerce from Mars Wrigley and Forrester as they discussed key considerations brands need to keep in mind while developing their DTC strategy and explored real brand examples. 

Watch Replay
video thumbnail

This webinar covered:

  • Recent research conducted by Forrester on direct-to-consumer trends and best practices when developing a DTC strategy
  • Insights and learnings from Mars Wrigley, a brand whose shift to DTC has increased both sales and customer engagement and loyalty
  • Tips and considerations on evaluating your own business challenges and digital maturity in order to successfully implement DTC

Published by

John Telford

Welcome to my site and I am glad you wanted to learn more about me. I am originally from Michigan, but I am currently living in Chicago. Find me on Facebook, Google, or Twitter.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s