Co-Innovation has Launched

On August 6 I was honored to moderate a webinar between Keith Schwartz, CEO and Founder of Bounteous; Ted Schadler, Forrester Vice President & Principal Analyst; and Jeff DeKorte, Vice President, eCommerce & Digital Marketing at Caesars Entertainment.

The topic of the webinar was co-innovaiton and how it can help companies compete and win digitally. Co-innovation is the way that Bounteous helps organizations achieve Digital Flow by increasing their capabilities across process, technology, data, and talent and is informed by our decades of experience helping firms like Domino’s Pizza, Caesars Entertainment, and Wawa become leaders in their industry. To learn more about Bounteous visit www.bounteous.com.

2020 Sales Director of the Year

On Friday, February 28, 2020 I was honored to be named the 2020 Sales Director fo the Year by the Stevie Awards for Sales and Customer Service. It was a great honor to receive this and I couldn’t have done it without the support of the entire Bounteous organization.

Bounteous Included in Analyst Report, ‘Now Tech: Digital Experience Agencies’

Originally appeared at https://www.bounteous.com/insights/2019/07/09/bounteous-included-forrester-digital-experience-agencies-report/ 

CHICAGO–(BUSINESS WIRE)–Bounteous, a leading insights-driven digital experience agency, is included in recent research by Forrester, an influential global research and advisory firm for business and technology leaders, titled, “Now Tech: Digital Experience Agencies, Q2 2019.”

The report is designed to empower digital business leaders to understand the value they can expect from a digital experience agency and to select one based on market presence, cultural fit, and software and service capabilities.

“This high-level research is a helpful guide for digital leaders who are evaluating vendors in the digital experience agency space and prioritize choices based on their organizational needs,” said John Telford, VP of Digital Solutions at Bounteous. “Bounteous is well positioned to help our clients not only understand the capabilities of digital transformation, but also to translate those capabilities in such a way that they drive the most value for their business.”

Forrester gathered detailed data from 70 digital experience agencies and chose 42 of them, including Bounteous, based on Forrester client interest. Importantly, Bounteous is listed as one of the few smaller players in the digital experience agency market to select based on market presence and capabilities. Bounteous ranks in all four service line segments listed: Customer, Marketing, Commerce, and Product.

In the report, author Ted Schadler talks about the challenges in choosing a digital experience agency — highlighting the various ways consultancies and technology service providers have evolved to offer more complete offerings like design and analytics, often accelerated through digital acquisitions.

Bounteous has followed a similar trajectory, founded as HS2 Solutions in 2003 as a technology services company and evolving through strategic hiring and acquisitions of LunaMetrics, Infield Digital, and Demac Media. In 2018, HS2 Solutions announced the rebrand to Bounteous.

With record growth over the past several years, Bounteous is able to offer a complete set of digital experience services: strategy, development, design, marketing, analytics, and data science.

The majority of the report contains research on the relationship between the market presence and capabilities of digital agencies and the business transformation of their clients’ brand experiences. Bounteous has long had these distinctions in place, from specializations in industry-leading software, to strategy-informed, creative design-and-build, to insights-driven, iterative process.

The “Now Tech: Digital Experience Agencies, Q2 2019” report is available online to Forrester customers or for purchase: https://www.forrester.com/report/Now+Tech+Digital+Experience+Agencies+Q2+2019/-/E-RES152995

This is the second time Forrester has cited Bounteous in recent months. Bounteous was also cited twice in the Forrester report “Ten Ways to Get the Most Out of Your Adobe Investment.”

Maximizing Your Adobe Experience Cloud ROI

Originally appeared on https://www.bounteous.com/insights/2018/09/19/maximizing-your-adobe-experience-cloud-roi/

Enterprise marketing and development resources have come along way in recent years. Features and functionality that were previously only available with extensive custom software development are now being provided as out-of-the-box capabilities of leading enterprise software vendors such as Adobe, Microsoft, Oracle, SAP, and Salesforce.

maximizing_your_adobe_experience_cloud_investment

When we talk to clients about using technology to efficiently and effectively engage with people, we cover a gamut of topics. Depending on the business challenge that needs solving, we can build global multi-brand experience platforms, or orchestrate omni-channel campaigns that communicate with users across email, SMS, and push notifications. For other use cases, we can develop personalized experiences based on real-time user activity, or even leverage artificial intelligence to generate insights and audience segments.

Particularly in the marketing space, I’ve seen many clients invest in Adobe software as a way to solve many of these problems. Starting in 2009, Adobe began making a number of key acquisitions to increase the breadth and depth of their software:

  • 2009 – Acquired Omniture, now Adobe Analytics and Adobe Target
  • 2010 – Acquired Day Software, now Adobe Experience Manager
  • 2011 – Acquired DemDex, now Adobe Audience Manager
  • 2013 – Acquired Neolane, now Adobe Campaign
  • 2018 – Acquired Magento, Now Magento Commerce Cloud

Collectively, these products are part of the Adobe Experience Cloud, a collection of integrated products that allow companies to solve a wide variety of problems including what I spelled out in the second paragraph. For global multi-brand experiences, there is Adobe Experience Manager; for multi-channel campaigns, Adobe Campaign; for personalized experiences, Adobe Target; and for insights using AI, there is Adobe Analytics.

When used well, these tools can provide companies with opportunities to better interact with their customers, increase share of market, and reduce costs. When used poorly however, these tools can provide headaches to CMOs who are trying to move quickly, CIOs who are trying to deploy them, and especially CFOs who are trying to justify the significant expense associated with the stakes.

Because of the complexity of these tools, it is not uncommon for a company to struggle when implementing one or more of these products. As with other enterprise products, solvable challenges with the technical implementation or issues with internal usage and adoption can be easy to blame on the product itself. With this in mind, I published a brief article back in advance of Adobe Summit earlier this year titled, “Five Ways to Make the Most of Your Adobe Investment.”

I must have been onto something with that theme, as recently independent research firm Forrester decided to take their own stab at this with their new research report titled, “Ten Ways To Get The Most Out Of Your Adobe Investment.”

As one of the key thought leaders in the Adobe space with a breadth and depth of skills across the entire Adobe Experience Cloud, HS2 Solutions was interviewed for this report. You will find our insight throughout, including direct quotes from our CEO Phil Hollyer and me.

In the report, I am quoted about the importance of working within the Adobe Experience Cloud platform and not reinventing the wheel. This is a key success criterion for Adobe projects and why we invest so much time and effort in ensuring we are the experts on the features and functionality of the Adobe Experience Cloud products from AEM to Campaign to Analytics. Hollyer is also cited in the report discussing the importance of simplification and consolidation of components to minimize the scope and cost of an engagement without sacrificing functionality.

As a service to our customers, we are making “Ten Ways To Get The Most Out Of Your Adobe Investment,” available for download. We enjoyed participating in this research for the Forrester  report and look forward to continuing to help all of our clients maximize their Adobe Experience Cloud investment.