If you missed the first webinar in the Bounteous’ WTF (What’s That For) event series, check out the on-demand recording and reach out to our team of experts with any questions.WATCH ON-DEMAND
This webinar focused on Business to Business (B2B) and Business To Business To Consumer (B2B2C) commerce experiences. Our team of experts discussed where commerce falls in an organization’s digital strategy and how Adobe’s Magento Commerce is one platform serving success for our team and clients.
Here to answer your pressing questions on commerce, our team educates and enables you to transform your digital experience for consumers.
CHICAGO — April 20, 2021 — Bounteous, a leading digital transformation agency, is included in a recent report by Forrester Research, an influential global research and advisory firm for business and technology leaders, titled, “Creativity Catalyzes A Growth Mindset Elevate Your Individual And Collective Ability To Solve Problems And Energize Your Brand.”
The report, authored by analysts Jay Pattisall and Ted Schadler, is for leaders looking to learn how to apply creativity as an operating principle to fuel their business. Pattisall advises, “your greatest assets are your employees, equipped with talent and determination. Mold the mindset conducive for creativity by linking honed skills with willingness to cocreate. ‘It comes down to people having the aptitude and the attitude to collaborate in a business setting,’ says John Telford, SVP at agency Bounteous, as quoted in the report.”
“Success and by extension growth does not come from having a creative idea for your brand and executing it flawlessly. True success can only be realized by leveraging creativity throughout the entire digital experience, coming up with creative solutions to both the challenges and opportunities you will encounter throughout your brand transformation journey,” said John Telford, SVP of Digital Solutions at Bounteous. “At Bounteous, creativity is not just the purview of a Creative Director or even an Experience Design team. From our client projects to design challenges to our company-wide hackathons, every team member at Bounteous is not just encouraged but expected to bring creative solutions to their everyday solution to ideate better products, design better experiences, uncover better insights, and build better platforms that drive transformational results for our clients. We encapsulate this creative approach at the heart of our Co-Innovation engagement model.”
The report also cites Bounteous client Domino’s Pizza of Canada when explaining that, “Creativity happens more readily in teams of employees and partners from different backgrounds and disciplines. Such a collective has complementary skills and diverse perspectives to bring new thoughts, angles, ideas, and opinions to a challenge. This approach… compels Domino’s Pizza of Canada to source innovation from its diverse network of franchise owners.”
Bounteous was also recently cited in Pattisall’s report, “Intelligent Creativity Energizes Marketing Productivity: Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation.”
CHICAGO — April 16, 2021 — Bounteous, a leading digital transformation agency, is named by Gartner Research, a global research and advisory company, in their report titled, “The Gartner Digital Commerce Vendor Guide, 2021.”[1]
As per this report, “Application leaders should be aware of players for ecosystem applications when building the digital commerce technology stack.”[1] Bounteous, augmented by its recent acquisition of FortyFour, is a global leader in commerce and customer experience.
“We are proud to be listed among the providers in a number of the parts of the digital commerce ecosystem by Gartner,” said John Telford, SVP of Digital Solutions at Bounteous. “Thanks to the proliferation of tools and platforms, it has never been easier to build a commerce platform and it has never been harder for leading merchants to create a differentiated experience. Using co-innovation, Bounteous is able to partner with our merchant clients to develop complete commerce experiences that identify, engage, and retain their customers at every turn.”
Gartner stated in this report, “Digital commerce service providers offer a variety of digital commerce implementation services. These include those for the design, development, integration, testing and deployment of specific processes, functions, applications and initiatives in user organizations that support transactional digital commerce applications and related functionality.”[1]
It further adds, “These services aim to optimize a company’s processes and integrate related technology applications and platforms into a consistent, stable and secure CX for digital commerce. Some of these companies may focus on providing specialized services, such as strategy consulting, CX and UX services, and integration and custom development services.”[1]
Bounteous is also recognized as an Honorable Mention in the 2021 Gartner Magic Quadrant for Global Marketing Agencies report.[2] According to this report, “Gartner defines global marketing agencies as service providers dedicated to developing and executing marketing strategies for global brands.” Bounteous provides digital transformation services, with a focus on Customer Experience (CX) and digital commerce services.
[1] Gartner, ” The Gartner Digital Commerce Vendor Guide, 2021″, Sandy Shen, et al, 14 April 2021
[2] Gartner, “Magic Quadrant for Global Marketing Agencies 2021,” Jay Wilson, Ewan McIntyre, Laurel Erickson, March 16, 2021.
Gartner Disclaimer:
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Bounteous
Founded in 2003 in Chicago, Bounteous creates big-picture digital solutions that help leading companies deliver transformational digital brand experiences. With expertise in Strategy, Experience Design, Solutions Engineering, Analytics, and Marketing, Bounteous forms co-innovation partnerships with clients to envision, design, and build their digital futures. For more information, please visit www.bounteous.com. For more information about co-innovation, download the Co-Innovation Manifesto at co-innovation.com.
The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.
Coca-Cola, Bounteous, and Adobe hosted a moderated roundtable discussion on expanding direct to consumer channels. The event focused on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands, and the importance of data and insights for driving successful digital experiences.
During this moderated roundtable attendees learned:
How Coca-Cola kept up with the demand and increase in adoption of commerce in 2020.
Why data and insights are essential for creating a brand-building commerce strategy.
The success of Coca-Cola’s utilization of Adobe’s Experience Cloud solutions to bring it’s digital customization to life.
The role Amazon plays in complementing an omnichannel commerce strategy.
John Telford 