Author: John Telford

The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.

Coca-Cola, Bounteous, and Adobe hosted a moderated roundtable discussion on expanding direct to consumer channels. The event focused on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands, and the importance of data and insights for driving successful digital experiences.

During this moderated roundtable attendees learned: 

• How Coca-Cola kept up with the demand and increase in adoption of commerce in 2020.
• Why data and insights are essential for creating a brand-building commerce strategy.
• The success of Coca-Cola’s utilization of Adobe’s Experience Cloud solutions to bring it’s digital customization to life.
• The role Amazon plays in complementing an omnichannel commerce strategy.

Register to Watch On-Demand

This event has happened already

• Wed, Mar 3, 2021, 1:00 PM ET – Wed, Mar 3, 2021, 2:00 PM ET 

Panelists

• Matt Tarallo, Global VP of Amazon, Coca-Cola
• Jennifer Brevick, Group Director, Marketing and eCommerce, Coca-Cola
• Enrique Negrete, Sr Director D2C Services LATAM, Coca-Cola
• Raghu Kakarala, EVP, Commerce, Bounteous 
• John Telford, SVP, Vertical Solutions, Bounteous

CHICAGO — March 1, 2021 — Bounteous, a leading digital transformation agency, is included in a recent report by Forrester Research, an influential global research and advisory firm for business and technology leaders, titled, “Intelligent Creativity Energizes Marketing Productivity: Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation.”

The report, authored by VP analyst Jay Pattisall, is written for CMOs and agency executives on how combining human intuition and machine accuracy produces a more intelligent and transformative creative process.

To differentiate brands by heightening relevance, Pattisall sources Bounteous’ Coca-Cola client story in the report, “Bounteous took Coca-Cola’s “Share A Coke” campaign and created an e-commerce program that allows shoppers to customize purchases using Cokestore.com.”

To foster a culture of creative collaboration, Pattisall says to initiate your company’s creative transformation by establishing an environment that nurtures, rewards, and celebrates collaboration. “Hire talent conducive to the collaborative environment you wish to create. ‘This is hard to do. It all comes down to surrounding the business with people that have the aptitude and attitude to collaborate,’ says John Telford, SVP at Bounteous, as quoted in the report.”

The “Intelligent Creativity Energizes Marketing Productivity” report is available online to Forrester customers or for purchase: https://services.forrester.com/report/Intelligent+Creativity+Energizes+Marketing+Productivity/-/E-RES159141

I was happy to be cited by Elastic Path in the latest report that they published on the power of headless commerce

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Leading service providers offer skills in commerce transformation, alliance partnership, and vertical markets 

CHICAGO — December 10, 2020 — Bounteous, a leading digital transformation agency, is included in a recent report by Forrester Research, an influential global research and advisory firm for business and technology leaders, titled, “Now Tech: Commerce Services, Q4 2020.”

The report, authored by VP analyst Ted Schadler, is designed to empower digital leaders who are seeking to pair the right service provider with the commerce transformation skills, assets, and alliance partnership to support their niche industry and channels. Bounteous is a global leader in commerce and customer experience, with clients such as Caesars Entertainment, Mars, Shake Shack, Coca-Cola, Domino’s, TiVo, and Staples. Bounteous added depth to its commerce offering with its recent acquisition of FortyFour.

“Previously Forrester identified Bounteous among its Digital Experience Agencies, and we are excited to be identified now as one of the leading commerce service providers,” said John Telford, SVP of Digital Solutions at Bounteous. “We have seen time and time again that using co-innovation to drive digital transformation with our commerce clients helps them acquire, engage, convert, and retain customers better than their competition.”

Forrester gathered capabilities data from leading commerce service providers with a wide range of industry and B2B and B2C focuses to help eBusiness and channel strategy professionals shape their shortlists to orchestrate software, data, and strategy. The research included providers’ strategy, experiences, and operations; channel expertise; most important software partners; and industry focus.

The “Now Tech: Commerce Services, Q4 2020” report is available online to Forrester customers or for purchase: https://www.forrester.com/report/Now+Tech+Commerce+Services+Q4+2020/-/E-RES161097

On August 6 I was honored to moderate a webinar between Keith Schwartz, CEO and Founder of Bounteous; Ted Schadler, Forrester Vice President & Principal Analyst; and Jeff DeKorte, Vice President, eCommerce & Digital Marketing at Caesars Entertainment.

The topic of the webinar was co-innovaiton and how it can help companies compete and win digitally. Co-innovation is the way that Bounteous helps organizations achieve Digital Flow by increasing their capabilities across process, technology, data, and talent and is informed by our decades of experience helping firms like Domino’s Pizza, Caesars Entertainment, and Wawa become leaders in their industry. To learn more about Bounteous visit www.bounteous.com.