Author: John Telford

I was happy to participate in the Deconstructing Data Podcast with Jessie Lizak and David Finkelstein. We discussed how organizations could use data they already have to surface insights that inspire great customer experiences. We further discussed how the best organizations harness this continual creation of data, insights, and experiences in a process called “Digital Flow” that is enabled by technology, data, methodology, and talent. A great conversation that only scratched the surface of what can be done.

Was great to participate in this session with leaders from Salesforce and across the industry on January 16, 2025.

I was happy to participate in this roundtable at Agentforce World Tour in Chicago on Thursday December 20, 2024. Was great to talk with Tony Kays and Tim Sent from Salesforce and my co-panelists Tim Sanders and Matthew McDonald. It was a great discussion of why establishing corporate security and risk guardrails is what enables innovation, it isn’t what prevents it. Also, was good to talk about how you need to take an “AI First” task to every task you undertake.

CHICAGO — June 22, 2023 — Bounteous, the digital innovation partner of the world’s most ambitious brands, was recently included in a Forrester Research report titled “The Total Commerce Experience.” The report guides B2C marketing executives and their colleagues in tech, operations, and CX on leveraging a holistic and creative approach to deliver profitable and satisfying commerce experiences that meet customers’ expectations in an expanding digital landscape.

The research highlights the importance of a total commerce experience that integrates channels, content, and opportunity moments to meet customer needs throughout their path to purchase. It emphasizes the need for brands to move away from a commoditized and optimized approach to commerce and instead focus on creativity, collaboration, and alignment across all levels of marketing, technology, and operations.

John Telford, Executive Vice President of Growth at Bounteous, was quoted in the section “Bring Three Journey-Spanning Investments To The Fore.” He emphasized that “the objective isn’t the data; it’s the reaction to the experience.” To deliver optimized commerce experiences, companies must blend content, data signals, and technology.

The report also included Bounteous among providers able to help integrate systems into an experience architecture centered around customer flows. Bounteous delivers comprehensive commerce experiences on major platforms like Adobe, Salesforce, and Shopify. By integrating commerce platforms, martech, and data sources, Bounteous can deliver targeted offers and messaging for specific buyer flows.

“We are thrilled and honored to be mentioned in a Forrester report,” said Jon Reily, SVP, Commerce Center of Excellence at Bounteous. “Creating delightful digital commerce experiences requires the right blend of data, tech, talent, and methods. We believe this recognition validates our mission to be the Commerce Co-innovation partner of leading organizations by planning, implementing, executing, and iterating the profitable growth of their digital commerce and loyalty business.”

The report is available online to Forrester customers or for purchase here.