CHICAGO — March 1, 2021 — Bounteous, a leading digital transformation agency, is included in a recent report by Forrester Research, an influential global research and advisory firm for business and technology leaders, titled, “Intelligent Creativity Energizes Marketing Productivity: Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation.”
The report, authored by VP analyst Jay Pattisall, is written for CMOs and agency executives on how combining human intuition and machine accuracy produces a more intelligent and transformative creative process.
To differentiate brands by heightening relevance, Pattisall sources Bounteous’ Coca-Cola client story in the report, “Bounteous took Coca-Cola’s “Share A Coke” campaign and created an e-commerce program that allows shoppers to customize purchases using Cokestore.com.”
To foster a culture of creative collaboration, Pattisall says to initiate your company’s creative transformation by establishing an environment that nurtures, rewards, and celebrates collaboration. “Hire talent conducive to the collaborative environment you wish to create. ‘This is hard to do. It all comes down to surrounding the business with people that have the aptitude and attitude to collaborate,’ says John Telford, SVP at Bounteous, as quoted in the report.”
The “Intelligent Creativity Energizes Marketing Productivity” report is available online to Forrester customers or for purchase: https://services.forrester.com/report/Intelligent+Creativity+Energizes+Marketing+Productivity/-/E-RES159141